Job Description

Digital Marketing Specialist

RCB Bank has been a responsible employer since 1936, standing firm on moral and ethical principles as a bank and as an inclusive employer while fulfilling our commitment to excellence. Operating with values such as integrity, respect, sincerity and honor, RCB Bank is an equal opportunity employer, striving to hire diverse employees who meet high standards of character, education and occupational qualifications. RCB Bank is dedicated to building Relationships, contributing to our Communities, and embracing our Boldness!

At RCB Bank, we believe that every role within our organization plays a critical part in delivering exceptional service to our customers and communities. The jobs we offer reflect our commitment to building strong, meaningful relationships and maintaining the highest standards of integrity, professionalism, and customer care. We are dedicated to fostering a culture where every team member understands their purpose and impact on our mission to serve the financial needs of our customers while contributing to the economic vitality of the communities we call home.

RCB Bank is committed to creating an outstanding experience for our customers in every single interaction, and we desire to differentiate RCB Bank from the competition through exceptional standards of service. All employees, whether in person, on the phone, through email, or online are expected to conduct themselves with the utmost level of professionalism and customer service while adhering to the RCB Bank standards of service: Integrity, Reputation, Professional, Empowered, Welcome, Ownership, Action, Responsive, Relational, and Excel.

What we're looking for: Someone responsible for developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels. Someone with website maintenance and development skills. Someone to monitor and maintain the online reputation of Bank and to work with the marketing team and creative designer to envision and execute creative concepts both in design and public relations to support the marketing efforts of the Bank and its subsidiaries.

What would make you a great fit:

• You have proven working experience in digital marketing, including demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• You are highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• You have experience in optimizing landing pages and user funnels and solid knowledge of website analytics tools (e.g., Google Analytics, HotJar, etc.).
• You have experience in setting up and optimizing Google Adwords campaigns, and you possess working knowledge of HTML, CSS and JavaScript development and constraints.
• You know and understand the latest trends and best practices in online marketing and measurement.
• You care about your community and have a desire to be involved.

What you'll do:

• Plan and execute web, SEO/SEM, social media and display advertising campaigns.
• Brainstorm new and creative growth strategies for digital marketing.
• Collaborate with internal teams to create landing pages and optimize user experience of RCBbank.bank.
• Support the development, execution, and ongoing optimization of online and mobile banking (Q2) marketing campaigns, while assisting with digital banking platform enhancements and system updates.
• Monitor and review all social media, business listings and company mentions on the internet.
• Develop product campaigns as new products are developed.
• Assist in maintaining bank-wide brand/image of RCB Bank in all markets and regularly interface with branches and all areas of Bank. Branch community liaison (shared by all in department).

What you must have:

• High school diploma or GED
• Website and digital advertising experience
• Experience setting up and optimizing Google Adwords campaigns and optimizing landing pages and user funnels
• Organizational/project management experience in a team setting
• Knowledge of Microsoft 365 suite
• Minimum two (2) years of professional digital marketing or social media experience
• Minimum two (2) years of professional website development/maintenance experience

What might set you apart:

• Bachelor's degree in marketing or related field
• Previous banking experience
• Graphic design experience
• Knowledge of Adobe Creative suite and SQL

What you get: A fun, challenging work environment with an emphasis on family, community, and technology. RCB Bank is also committed to ensuring the health and general wellbeing of all employees by providing a wide variety of competitive benefit programs that help you achieve the best fit for your family's needs, including the following (subject to eligibility):

• Medical Plan
• Prescription Drug Plan
• Teladoc™
• Dental Plan
• Vision Plan
• Flexible Spending Accounts (Healthcare & Dependent Care)
• Life and AD&D Insurance
• Disability Plans
• Life Assistance Plan (EAP)
• Multiple Supplemental Plans
• Sick Leave
• Paid Federal Holidays
• Vacation and PTO
• 401(k)
• ESOP

What you can expect: Individuals in this position must be able to perform essential functions and physical demands within these documented working conditions with or without reasonable accommodation:

This position is in an office environment within a climate-controlled facility that can be high-traffic during peak service times. There is frequent use of the telephone, computer and other office equipment associated with this position. Individuals in this position are typically seated at their personal desk for most of the day.

The individual responsible for this role must be able to perform job functions with general supervision and work effectively as a member of a team and independently. The individual must be capable of working harmoniously with diverse personalities of co-workers, staff and customers. This position requires regular and reliable attendance and the ability to work varying hours.

What you might want to know about RCB Bank:

RCB Bank has been a responsible employer since 1936, standing firm on moral and ethical principles as a bank and as an employer while fulfilling our commitment to excellence. Operating with values such as integrity, respect, sincerity, and honor, RCB Bank is an equal opportunity employer, striving to hire employees who meet high standards of character, education and occupational qualifications.

Our employees are living, working, volunteering, and giving back in the communities we serve—they are the reason our customers love banking with us! To be an RCB Bank employee is to identify the needs of our customers and our communities and to build relationships that create opportunities to meet those needs. Without the dedication of our caring, principled leaders and employees, RCB Bank could not serve as a responsible citizen of the communities we serve or provide high-quality customer service. RCB Bank is dedicated to building Relationships, contributing to our Communities, and embracing our Boldness!

RCB Bank was established in Claremore, OK, and has since grown to over $4.1 billion in total assets and over 750 employees. Our branch network covers more than 60 locations across Oklahoma and Kansas. The purpose of RCB Bank is to meet the financial needs of our communities, its businesses, and its customers. RCB Bank is a progressive bank with a commitment to each of the communities we are in, which is why so many people say, "That's my bank!"

RCB Bank is an EOE. We offer EEO to all persons without regard to race, color, religion, age, marital or veterans' status, sex, national origin, physical or mental disability, or any other legally protected class.

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